Reach the long tail of attention.
Display, video and CTV bought through DV360 or The Trade Desk. Run by a person who reads the contract and watches the placements. No agency commission on top.
Programmatic is opaque by default.
Layers of middlemen, hidden margins, made-for-advertising sites. The buyers who pay attention get more for the same money.
of programmatic spend reaches a working impression. The rest is DSP fees, ad-tech, agency margin, data costs.
Source: ANA · Programmatic Supply Chain · 2023
of open-exchange impressions land on Made For Advertising sites: ad-stuffed, low-attention pages with no real audience.
Source: ANA · MFA study · 2023
unique domains a typical open-exchange campaign hits without inclusion lists. Most of them you've never heard of.
Source: ANA Programmatic study · 2023
Five deliverables.
An inclusion-led setup, fixed pricing, and weekly reading. Programmatic with the lights on.
Inclusion-list buying.
A vetted list of publishers and apps your audience actually uses. Open-exchange noise excluded by default. PMP and direct deals where the inventory is worth a premium.
- Tier 1: vetted PMPs and direct deals
- Tier 2: trusted open-exchange domains
- MFA + clickbait blocklist, applied default
Display, video, CTV.
All three formats run from one media plan. Frequency caps shared across formats so the same person does not get hit ten times in a day.
Brand-safety stack.
IAS or DoubleVerify wired in. MFA blocklists, category exclusions, viewability floors set so the impressions you pay for actually get seen.
Frequency rules.
Caps per user per week, shared across display, video and CTV. The same person sees variation, not a wall.
Weekly read.
Spend, impressions, completion, viewability, top domains. What we cut, what we kept. Plain-English.
Five steps. Then weekly tuning.
Plan, gate, launch, watch, prune. Same expert all the way through.
Audience and goal.
What we're trying to move and who we're trying to reach. Format mix follows the goal, not the trend.
Inventory list.
Allow-list of vetted publishers. PMP and direct deals where it is worth a premium. MFA and clickbait blocked at setup.
Native creative.
Display, video and CTV cuts built per format. Frequency caps shared. Brand-safety floors set before live.
Domain pruning.
Read the placements log. Domains that look junk get blocked. Domains that perform get a higher bid.
Working media up.
Each week we move money from low-quality inventory to inventory that works. The percentage that lands keeps climbing.
A placements report.
Top domains, viewability, completion. What we cut, what we kept. Plain English.
Where the working media landed.
Questions we hear most.
If yours isn't here, ask. We'll answer plainly.
Do we run on our DSP seat or yours?
Your call. If you have a DV360 or Trade Desk seat we run on it. If you don't, we run on ours and pass through the DSP fee at cost. Either way, no hidden margin on media.
Do you take a percentage of media?
No. Fixed monthly fee, agreed upfront, disclosed in writing. The agency margin line on most programmatic plans does not exist on ours.
What about CTV without a media buyer's network?
DV360 and The Trade Desk both have direct access to the major CTV inventory (Disney+, ITVX, Channel 4, YouTube). Where a publisher requires a direct deal we negotiate it on your behalf, no broker fee added.
Do you produce the creative or do we?
We can. For display, video and CTV cuts we either build them in-house or hand the brief to your agency. The creative system stays consistent with whatever Social Ads work you do alongside.
How much spend do we need?
Programmatic works at any scale, but the fixed-fee model has a floor. Below a certain monthly spend our fee eats too much of the budget. We will tell you straight if you are not there yet.
Brand-safety reporting?
IAS or DoubleVerify wired in by default. The weekly read shows viewability, completion, MFA domains blocked, and top placements. If you want a custom brand-safety stack we use it instead.
Working media, up.
A short call to see if Programmatic Ads is the right next move. If it isn't, we'll tell you what is.