Field notes from the work.
Strategy frameworks, build logs and reading lists from the engagements we run. The notes we wish we had when we started.
Featured articleMay 2026 · 13 min read
Marketing
PPC Automation Tools: Why AI Can't Replace Strategic Human Oversight
AI handles the tactical PPC work well: Smart Bidding, query mining, scheduling. Strategy still needs a human. Budgets, goals, creative and competitive timing stay with the advertiser. So does the accountability.
Gonçalo MoraisMay 2026 · 13 min read
All articles
Briefs, build logs, reading lists.
A working notebook from inside the Growify engagements. Tagged by pillar so you can read the strand you came for.
Marketing
Gonçalo Morais · May 2026 · 13 min read
PPC Automation Tools: Why AI Can't Replace Strategic Human Oversight
Gonçalo Morais · May 2026 · 13 min readMarketing
Rafal Gemza · May 2026 · 12 min read
How Long Does SEO Take to Work in 2026? The Death of the 6-Month Wait
Rafal Gemza · May 2026 · 12 min readAI AgentsRafal Gemza · May 2026 · 24 min read
AI Agents: Why Quality Depends on Your Process, Not the Technology
Rafal Gemza · May 2026 · 24 min readBrief us. We'll show our work.
Tell us where you want to be. The notes follow the engagement, and the engagement does the talking.