Marketing ops, on rails.
We build the plumbing between every tool you use. Forms, CRM, ads, email, support, data warehouse. Records flow. Handoffs land. Nothing falls through the cracks because nothing depends on someone remembering.
The cracks between tools are where revenue dies.
Forms in one place. CRM in another. SDRs work a third list. Ads team owns a fourth. Every handoff is a chance to drop the ball, and most teams drop a lot of them.
Most teams take hours because every form has to bounce through three tools before someone sees it. The intent has decayed by then.
Records fall between cracks because the cracks are real. Forms vs CRM vs SDR queue vs Slack channel. No system holds the whole picture.
Without rails, every handoff is improvised. Reporting can't aggregate. Audits can't trust the numbers. New hires inherit chaos.
Workflows we ship most weeks.
Every team has the same set of handoffs that leak. The six below are the most common workflows we wire. Bring the seventh.
Form to first reply, on rails.
Forms fire. Records enrich, score, dedupe, route, alert and enrol. Branches on intent. Updates ads exclusions and your CRM in the same tick. The lead is a conversation by the time anyone notices.
- ≥ 80 · High intent. AE alert · 1:1 sequence · meeting link
- 60 to 79 · Mid intent. SDR queue · nurture · re-score in 14 days
- < 60 · Low intent. Long nurture · ads exclusion · re-score 90 days
Brief to published, no chasing.
Each piece moves through gated stages. Owners get notified. Reviewers get nudged. Nothing publishes without sign-off. Distribution fires on publish.
Nothing goes live with red items.
Approval, assets, tracking, channels, reporting. Each campaign clears every box before launch. The checklist runs itself, the team gets pinged on what's holding the green light.
One number, one source.
Raw events from ads, web, CRM, product land in your warehouse. Modelled into one canonical schema. Dashboards read from one place. Numbers stop arguing in meetings.
Change once, propagate everywhere.
Update a price, a positioning line, a feature claim in your source of truth. Ads copy, landing pages, sales decks, email templates and support macros sync. No more "did we update everywhere?" Slacks.
Or any handoff your team is improvising.
Lost-deal recycling · MQL to SQL · NPS routing · Refund flagging · Webinar to nurture · Vendor handoff · Trial reminders. Bring the one you keep meaning to fix. We wire it.
Map. Wire. Test. Launch. Watch.
Workflows fail silently when no one watches. We build like infrastructure: traced, tested, monitored. Watch is where most other shops stop. We start there.
Map
Existing tools, handoffs, decision points, who owns each step. Nothing is wired before we know where the actual leaks are.
Wire
Pick the right platform (n8n, Make, Zapier, custom). Connect APIs. Encode branching logic. Version-control everything we build.
Test
Dry-run on real records. Edge cases: duplicates, opt-outs, malformed inputs, vendor outages. Confirm the system is reliable before it becomes critical.
Launch
Deploy with dual-running where it matters. Manual and automated side by side for the first weeks so we catch deltas before they cost.
Watch
Dashboards on every workflow. Alerts on failure: queue stuck, API limit hit, schema drift, throughput dip. Weekly review. Workflows live, not abandoned.
What the Watch dashboard shows.
Sample monitoring view. Six workflows live. Throughput, success rate, time saved, alerts. The dashboard is the deliverable.
What ops leads ask before saying yes.
If your question isn't here, send it. We'll answer plainly.
How is this different from Zapier or Make?
Those are the platforms. We're the team that wires them well, then keeps them running. We pick the right tool for each job (often n8n, Make or Zapier, sometimes custom code), build with version control and dry runs, monitor like infrastructure, tune weekly. Most workflow projects fail at maintenance, not build. The platform is the bricks. We're the masonry.
What happens when our tools or APIs change?
Schema drift is the most common reason a workflow silently breaks. We monitor for it explicitly. If HubSpot adds a field, Stripe deprecates a webhook, or GA4 shifts a quota, the watch dashboard catches it the same day and we ship the fix.
Who maintains the workflows once they're live?
Us. Most workflow projects die because no one watches them. We sit in your dashboards, ping when something drifts, ship the fix, and report weekly. If your team wants to take over later, we hand over the runbook and a clean repo.
What does "Watch" actually monitor?
Throughput per workflow, success rate, time per run, alert frequency, schema deltas. Plus business metrics tied to the workflow: leads routed, time to first reply, cascade lag. Anomalies hit Slack within the hour they happen.
Can we use a workflow tool we already have?
Yes. We'll work in your existing n8n, Make, Zapier, Workato, or even Airtable automations. If you don't have one, we recommend n8n by default for self-hosting and version control; sometimes Make if your team prefers visual; rarely Zapier for simple cases. The right tool depends on the job.
What about GDPR, data residency and security?
Workflows can run on EU infrastructure with EU-only data flows for clients that need it. PII minimisation built in: agents see what they need, not the whole record. Audit logs on every step. GDPR DPAs available on request.
Handoffs, handled.
Bring the workflow your team keeps meaning to fix. We map it, wire it, and watch it so it stays fixed.